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Literature Review







Literature Review

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Communication and Theories of Effective Communication

The feature of a commodity that distinguishes it is known as a brand (Healey, 2008). Davis and Baldwin (2006) extend this definition of brand to being a marker of what the good or service signifies in the form of a comprehensive set of signs, elements and meaning.


Buying behavior of youth in India and UK

The purchasing patterns and attitudes of young customers has become a crucial element in consumer research which identifies the precise factors that persuade young customers. The consumer of the future is the description given to the youth in the literature


Sample Review of Literature Review

A temporary enterprise that is undertaken for the creation of a specific project is called as a project. Though the products are of temporary nature, the management of a project should occur in a repetitive manner all through the cycle of life of every project.


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