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Push and Pull Factors of the Internet Advertising

The effectiveness of the advertisement and promotion for Internet advertising is primarily important for long and short-term effectiveness of marketing strategy (Tellis, 2009; Hanssens, 2009).

Role of Social Networking Sites to Promote Marketing Strategies of Entrepreneurs in Emerging Economies

Traditionally, the main forms of communicating with the general public are through television, magazines, newspapers, direct mail and radio. The drawback of all of these methods is the lack of provision to directly deal with a specific group of individuals (Scott, 2010, p. 6).

Proposal on Annual National Assessment as policy to measure quality in Literacy in the foundation Phase

The Annual National Assessment (ANA) is a summative assessment of the knowledge and skills that learners are expected to have developed by the end of grades 1 to 6 and 9.

Business And Marketing Strategies In Response To Global Economic Recession In Indian It Companies

The present study is an attempt to understand different business and marketing strategies adopted by the small IT firms during global economic recession

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