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What is a business plan?

A business plan is a detailed written document that contains the details and strategy for a new business venture. It serves as a corporate roadmap, providing a clear and structured outline of the organisation’s goals, objectives, and means of achieving them.

A business plan helps in decision-making, securing grants, identifying risks and devising strategies to overcome them. Writing a business plan for master’s students, which is sometimes required as part of coursework or a master’s dissertation, necessitates a complete and well-structured document that exhibits your mastery of business fundamentals. Here’s a step-by-step method for writing a business plan:

  1. Create an outline for the business plan
  2. Outline all of the organisation’s details in a concise and focused document that is simple to fill and update.

  3. Write an executive summary
    • Begin with a summary of your business plan.
    • Summarise the plan’s purpose, important findings, and recommendations.
    • Emphasise the significance of your project.
  4. Introduction
    • Provide an overview of the purpose and scope of your business plan.
    • Explain the significance of the business concept and its possible effects.
  5. Business concept
    • Describe your company idea or the product/service you plan to provide.
    • Explain how it is unique, how it tackles a specific problem or opportunity, and what it offers.
  6. Market analysis
    • Provide a thorough analysis of the market and the industry relevant to your project.
    • Include market trends, market size, prospective growth, and client demographics.
    • Determine market gaps by analysing competitors.
  7. Business strategy
    • Outline the organisation’s strategy for achieving your objectives.
    • Pricing, distribution, and marketing methods should be discussed.
    • Include a SWOT analysis to assess your organisation’s strengths, weaknesses, opportunities, and threats.
  8. Operational Plan
    • Describe your company’s operational characteristics, such as its location, facilities, and equipment.
    • Discuss logistics, supply chain management, and manufacturing processes.
  9. Financial forecasts
    • Present financial projections, including revenues, expenses, and cash flow.
    • Provide a budget and a break-even analysis.
    • Provide a sensitivity analysis to demonstrate how changing factors affect the business.
  10. Assessing risks
    • Determine the risks and problems that your company may encounter.
    • Explain how you intend to reduce or manage these risks, taking legal and regulatory compliance into account.
  11. Management and team
    • Introduce the important members of the team and their qualifications.
    • Describe their responsibilities and roles.
    • Highlight how your team will contribute to the company’s success.
  12. Recommendations and conclusion
    • Summarise the key results and recommendations from the analysis.
    • Emphasise the significance of the business plan and its possible impact.
    • Discuss the anticipated consequences of your business plan.
  13. References and Appendices
    • Include all references, data sources, and additional resources that you utilised.
    • Attach all required appendices, such as graphs, charts, surveys, or detailed financial spreadsheets.

Additional tips for writing a business plan:

  • Use professional and academic language throughout.
  • Make sure your study is thorough and your statements are supported by evidence.
  • Use a logical framework with distinct headings and subheadings.
  • Use proper citation and referencing requirements.
  • Check for clarity, coherence, and accuracy by reviewing and proofreading.
  • For more guidance with various aspects related to essays, assignments and dissertations, check out our study guide.

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