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UK Master’s Dissertation Topics in Digital Fashion (Based on the Research Agenda)
THEORY-DRIVEN DISSERTATION TOPICS
Evaluating the Effectiveness of the TCCM Framework in Defining Digital Fashion End-Products
What Does “Digital Fashion” Actually Mean? A UK-Based Study Comparing Industry and Academic Perspectives
Reframing Digital Fashion: An Exploration of Conceptual Gaps in Academic Literature vs. Market Usage
Developing a Standardised Framework to Classify Digital Fashion End-Products
CONSUMER-CONTEXT TOPICS
What Makes Gen Z in the UK Embrace Digital Fashion? A TAM-Based Study
The Role of Perceived Enjoyment in the Adoption of Digital-Only Fashion Products on Social Media
Is Realism in AR Try-Ons the Key to Consumer Trust in Digital Fashion?
What Does “Digital Fashion” Actually Mean? A UK-Based Study Comparing Industry and Academic Perspectives
A Comparative Study of Consumer Perceptions Between Virtual Try-On and Digital Fashion End-Products in Online Retail
INDUSTRY-CONTEXT TOPICS
The Challenges and Opportunities of Integrating Digital Fashion End-Products into UK Fashion Retail
Adoption of Digital Fashion as a Product Category: Insights from UK-Based Fashion Startups
Barriers to Industry Acceptance of AR-Filter Based Digital Fashion: A Qualitative Study of UK Brands
Can Independent Designers in the UK Scale Digital Fashion Successfully? A Case Study Approach
Is There a 3D Design Skills Gap in UK Fashion—and What Does That Mean for the Future?
CHARACTERISTICS-FOCUSED TOPICS
Types of Digital Fashion Products and Their Impact on Shopper Engagement
Exploring Consumer Behaviour Toward AR Filter-Based vs. Image-Based Digital Fashion in the UK
Can Digital Fashion Help Cut Down on Clothing Waste? A Look at Sustainability Potential
METHODOLOGY-BASED DISSERTATION TOPICS
Using Qualitative Methods to Understand UK Digital Fashion Consumers
What Do People Think About Wearing Digital-Only Clothes? Insights from In-Depth Interviews
Exploring Digital Fashion Discussions Online: A Netnography Approach
Case Study Analysis of a UK Brand Implementing Digital Fashion as a Product
Bonus: Multidisciplinary Research Directions (Fashion + Tech)
Digital Fashion and the Metaverse: Are UK Consumers Ready for Virtual-Only Fashion?
Fashion NFTs and Consumer Trust: A Study on Perceptions and Purchase Intentions
Digital Skins in Games: What UK Consumers Really Think About Virtual Fashion in Gaming
Tips for UK Master's Students:
If your topic is relatively new or lacks a lot of prior research (like body image in digital fashion or startup challenges), go qualitative
Use interviews, focus groups, or case studies to get in-depth, meaningful insights.
Try collaborating with a UK-based digital fashion brand or tech company to gain real-world data.
If any of these topics sparked an idea, that’s a great place to start! When you’re ready, check out our guide on How to Write a Dissertation Title to help you craft a compelling, focused topic for your final project.
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