What are the benefits of marketers appealing to the global elite segment?
The global elite segment is the consumers aspiring to an elite lifestyle which is attributed to widespread travel and increased wealth and other factors which are most influencing which all made them recognize the products which are recognizable universally. If the target has been the global elite segment, then the promotional strategy could be used directly through telemarketing/ catalog retailing to target these type of consumers without physical presence and with relative ease. An example of such promotional strategy through global telemarketing is AT&T international 800 services are available from 41 countries. Other benefits, an adoption of the product is not necessary, language and pricing are not a problem, as the consumers belong to the elite segment. Distribution strategy is also at a lower cost where physical presence is not necessary. They will focus only on the brand image of the product rather than the price, promotion, and way of distribution. Moreover, once the product is targeted to elite segment, competition would also be very less.