The feature of a commodity that distinguishes it is known as a brand (Healey, 2008). Davis and Baldwin (2006) extend this definition of brand to being a marker of what the good or service signifies in the form of a comprehensive set of signs, elements and meaning.

The purchasing patterns and attitudes of young customers has become a crucial element in consumer research which identifies the precise factors that persuade young customers. The consumer of the future is the description given to the youth in the literature

A temporary enterprise that is undertaken for the creation of a specific project is called as a project. Though the products are of temporary nature, the management of a project should occur in a repetitive manner all through the cycle of life of every project.