{"id":5586,"date":"2023-09-19T08:52:18","date_gmt":"2023-09-19T08:52:18","guid":{"rendered":"https:\/\/www.tutorsindia.com\/blog\/?p=5586"},"modified":"2023-09-21T09:05:06","modified_gmt":"2023-09-21T09:05:06","slug":"employee-csr-relationship-future-research-directions","status":"publish","type":"post","link":"https:\/\/www.tutorsindia.com\/blog\/employee-csr-relationship-future-research-directions\/","title":{"rendered":"Exploring employee\u2013CSR relationship – Future research directions"},"content":{"rendered":"

What is Corporate Social Responsibility?<\/strong><\/p>\n

Business organisations have evolved from solely focusing on profit maximisation to being involved in activities that contribute to the welfare of stakeholders, like providing employee benefits, investing in sustainable practices and organizing projects that help people in less developed countries. These activities fall under a broad concept known as Corporate Social Responsibility (CSR). Corporate social responsibility has become a mainstream business endeavour (Rodriguez-Gomez<\/a>, 2020).<\/p>\n

Companies invest in CSR activities because they help increase profitability and brand value. Companies that engage in\u00a0corporate social responsibility, also known as corporate citizenship, can be aware of their impact on all parts of society, including the economic, social, and environmental. Companies engaging in CSR at the workplace help improve morale, employee well-being and overall productivity (Marakova<\/a>, 2021).<\/p>\n

\"Findings<\/p>\n

Previous studies on corporate social responsibility and employee relations<\/strong><\/p>\n

Research on CSR has risen exponentially to become a mainstream topic of study for management<\/a> research. Most of the research has been undertaken at the institutional and organisational levels of analysis, focusing on the financial ramifications of organisations adopting a more socially responsible business model. Furthermore, a growing body of management literature has emphasized the need to explore CSR\u2019s position as a strategic instrument for improving business and stakeholder relations (Espasand\u00edn-Bustelo<\/a>, 2021).<\/p>\n

CSR is a type of relational competitive dynamics that considers various stakeholders with diverse motivations when building competitive initiatives and aims to achieve win-win relationships with them (Bandeira Pinheiro<\/a>, 2021).<\/p>\n

Employee psychological, attitudinal, and behavioural responses to perceived CSR have lately been studied in the CSR literature. Perceived CSR reflects an employee\u2019s perception of the impact of their organisation\u2019s actions aimed at improving the well-being of external stakeholders (including the natural environment), corresponding to a form of third-party justice from an employee-centric perspective on CSR (Paruzel<\/a>, 2021).<\/p>\n

Previous studies have shown that social Identity theory has been used to explain and predict the response of employees to CSR. According to research, organisational identification, which deals with the perception of belongingness in an organisation, is the driving force for commitment, job satisfaction and the willingness to continue working for the organisation (Chang<\/a>, 2021).<\/p>\n

Research has also shown that involving employees in CSR helps boost an organisation\u2019s external image. A study by Singh<\/a> (2021) has shown that employees engaging in corporate philanthropic activities help support the external image. Another study by Ramayah<\/a> (2022) revealed that engaging employees in CSR facilitates building the reputation of an organization.<\/p>\n

Check out our dissertation example on the credibility of CSR reports <\/strong>to know the factors influencing it.<\/p>\n

Future research directions<\/strong><\/p>\n

Findings from previous research have unveiled some gaps. The gaps include the lack of clarity on the concept of CSR among the employees, how employees are targets for responsibility, and microlevel CSR research on employees. Employees may also doubt the credibility of CSR (Onkila<\/a>, 2022).<\/p>\n

The knowledge gaps can give rise to the following research directions:<\/p>\n